Bonaire presents itself during Silverjet Sales Run in Belgium and the Netherlands

Bonaire recently took part in the Silverjet Sales Run, a multi-day sales and networking event organized by Silverjet, a travel company specializing in luxury vacations. During this six-day sales run, Tourism Corporation Bonaire (TCB) had the opportunity to showcase the island as an exclusive and high-quality holiday destination to no fewer than 200 travel agents.

Bonaire was represented during the sales run by Marjolein Oleana, Business Manager & Europe Liaison at TCB. She gave presentations, spoke with a large number of travel agents, answered their questions, and shared valuable tips about Bonaire.

Silverjet focuses on the higher segment of the travel industry and mainly sells luxury vacations with an emphasis on comfort, quality, and service. Bonaire’s participation in this sales run therefore, fits seamlessly with the island’s desired positioning as a luxurious and distinctive holiday destination.

Throughout the sales run, TCB delivered inspiring presentations about Bonaire, highlighting not only the island’s status as the ultimate diving destination but also the wide variety of activities visitors can enjoy. Attention was also given to Bonaire’s strong culinary developments and its leading role in sustainability. The tranquility, safety, and authenticity of the island, qualities that make Bonaire so unique, were also emphasized.

The Silverjet Sales Run visited several cities in both Belgium and the Netherlands. In Belgium, sessions took place in locations including Bruges and Liège, while in the Netherlands, Voorburg, Amersfoort, and Amstelveen were among the stops. This ensured broad coverage within Bonaire’s key markets.

According to TCB, sales runs like this are of great strategic importance for Bonaire. They provide the chance to promote the island directly to specialized travel agents who are in daily contact with a target audience willing to invest in quality and unique experiences. The focus on luxury travel aligns perfectly with the future direction set by Bonaire: less mass tourism and more high-value visitors who choose quality, sustainability, and a unique experience.

By participating in the Silverjet Sales Run, Bonaire has taken another important step in strengthening its position as a beautiful, sustainable, and authentic destination within the European market.